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Is Homo Economicus becoming extinct? formatIsbn:Softcover - 9783656212102 der sogenannten Luxemburg-GruppeSeminar paper from the year 2012 in the subject Economics Micro economics, grade: 1,2, University of Applied Sciences Bremen, language: English, abstract: 1. Introduction In his famous article A Behavioral Model of Rational Choice from 1955, Herbert Simon already called the concept of the Homo Economicus into question and explained: The concept of economic man is in need of fairly drastic revision. [] The task is to replace the global rationality of
